The small world of real estate
Volume 2, Issue 5 – May 2010
A conversation with a home staging specialist
We have the pleasure, this month, of interviewing Lucie Desrochers, who specialises in home staging and interior decorating. Lucie works regularly with Yves on home staging projects.
The small world of real estate: How did you become a specialist in home staging and interior decorating?
Lucie Desrochers: I’ve been dreaming of home decorating since I was young… As life is made of a succession of detours, it’s only now, after having spent 16 years as a real estate agent that I’ve finally made the switch. I studied interior decorating at the end of the 90s, beginning of 2000, and I’ve always had a good eye for it. Home staging is a natural evolution for me.
TSWRE: What more do you bring your clients when they consult you for a home staging project?
LD: The keen eye of a specialist who knows exactly how to set furniture and objects, where to hang pictures, how to free up some space as well as what to keep and what to get rid of.
TSWRE: Do you work mostly with real estate agents or is your clientele more diversified?
LD: My home staging projects are almost always done in collaboration with agents who send me their clients when an intervention is deemed necessary to improve the odds of selling the property rapidly and at the best price. I also have a home decorating clientele who consult me because they’ve seen my website or because I was recommended by a former client.
TSWRE: What aspects of your profession do you particularly enjoy?
LD: The home staging projects are my favourite ones for the short term results that they bring but mostly for the challenge of transforming an ordinary space into something a lot nicer with what is available in the house. It’s often a huge challenge but it always turns out great. It’s like magic!
Here is an example of Lucie’s work. These pictures from her website (www.luciedesrochers.com) were taken during a home staging project in a condo on Parc Lafontaine:
See next month’s newsletter for the conclusion of the interview...
*La Capitale du Mont-Royal CHARTERED REAL ESTATE BROKER
1152, ave du Mont-Royal est Montréal (Québec) H2J 1X8
Office: 514-597-2121 Fax: 514-597-0712 Cell: 514-812-7582
ydoyle@lacapitalevendu.com www.yvesdoyle.com
© 2010 Anne Marie Joly — conception and translation — amjoly@aei.ca
© 2009 Lucie Desrochers — photos www.luciedesrochers.com
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