They were well deserved these holidays. We
were fortunate in that our daughter and grand- daughter visited us from Japan
where they live.
We also took advantage of this period to
take in some additional training to stay ahead of the fast evolution of the
social networks.
Most of our clients were also on holidays.
I thought when they came back they will be more active on their Twitter or
Professional Facebook... but no, nearly nothing. Ok there are some jokes,
sharing of photos, politics, anecdotes, etc, and these are fine but we are
social and there is a difference between personal social and business
social.
.
Therefore I cannot help but reflect upon
the fact that brokers rarely publish their listings. Some mention their blog(s),
however their last posting dates back weeks or months. Others publish the fact
they are having a coffee with someone or at some restaurant, or their
brother-in-law has a car for sale, but no listings or announcement of open
houses. His leaves me speechless!
The importance of Facebook as a working
tool.
Most brokers have properties for sales and
it is proven that 7 out of 10 potential buyers will check on Facebook the name of
a Broker referred by a friend, or an acquaintance, or even because a broker
advertises himself already on Twitter with a link to his Facebook, the same page
that shows photos of his breakfast, luch or dinner, students who manifest, etc,
but no property for sale!!!
Are Real Estate Brokers afraid or insecure
about Social Networks ?
I believe so. Many still believe in the paper page of the
newspapers. Its one of the medium but include your Twitter or Facebook address.
It is where people shop. Many courses are offered to learn about Social
Networks.
If you find time to “socialize” on your
Social Networks ,you probably have time to announce your next open
house.
Yes it does requires a certain discipline
and no , you don’t have to include all your listings. However, when a client sees
his house on the Facebook page of his broker he will be more likely to recommend
you to his contacts.
Fabienne Malenfant
