Interior Design is a great career selection for talented and
creative individuals. However, this field can become stressful if you’re not
able to meet deadlines, stay on budget, and fulfill the clients’ needs and
wants.
One very important aspect of leads & sales is knowing your consumer. While this sounds obvious, it will greatly boost your chances of fulfilling the customer’s needs on budget and having them recommend you to a friend.
Knowing your customer consists of knowing
exactly what they want AND need. This means style, color, function, and budget.
Knowing the difference between want and need is also extremely important. Let’s
talk about want
since it can be difficult to pinpoint
with some customers who may be indecisive or just not informed on what is
available to them. Is your clientele traditional? Do they want the traditional
vertical window blinds their parents had
when they were a child? Are they more
worried about pricing? Are they looking for fresh window treatments? Or are
they simply in the dark and want recommendations?
Once you have figured this out, it`s time for you to make suggestions. Make sure you have good working relationships with the different window treatment companies out there. Some might be able to give you a free working
sample. This would be a great weapon
to have in your arsenal as it allows the prospect to operate the blind or shade
and better picture what it would landscape like installed in their interior.
Make sure you know what styles are
better designed for the type of
window you’re prospect has. If you don’t know, then this is also where you’re
relationship with the window treatment companies comes in. Simply ask you’re
deals rep what he or she recommends.
They also should be able to tell you what is
trending or selling the most. Once you are educated on the unique styles and
their pros and cons, making suggestions for your customers needs should be
easy. Are they interested in
modern window treatments but have a
large oversized window? This can be easily taken care of as there are numerous
options out there to fit any planned disbursement or thing.
Being
educated about window treatments should be mandatory if you are an interior
designer. While furniture can make a plain room look stylish, the proper window
treatment can put it over the top. I recommend doing some research
and finding out about the different styles out there along with their intended
purpose. Once you have this readily available, your bank account should come
naturally since most customers will gravitate towards salesmenI would like to thank Logan Gardner for sharing this article with us.